**Earthside Farms**
Earthside Farms is a fast-growing snack brand focused on clean ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, and we are looking for a highly analytical, execution-focused Performance Marketing Manager to help scale profitable growth across digital platforms.
This is not a “brand awareness” role. We are looking for someone who understands performance marketing, marketplace algorithms, contribution margin, and how to profitably scale a consumable CPG brand.
**Responsibilities**
**Marketplace & Paid Media Management**
* Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
* Manage Walmart Connect campaigns and improve performance
* Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
* Launch, test, and optimize TikTok Shop and TikTok Ads campaigns
* Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max
* Manage Reddit advertising campaigns and identify relevant community targeting opportunities
* Support Instacart Ads and other retail media initiatives
* Help drive growth and visibility on Faire and other marketplace channels
**Performance Optimization**
* Improve TACOS, ROAS, contribution margin, and overall profitability
* Conduct keyword research, bid optimization, audience targeting, and campaign restructuring
* Continuously test creative, audiences, landing pages, and promotional strategies
* Identify scaling opportunities while maintaining efficiency targets
* Monitor inventory levels and adjust advertising spend accordingly
* Analyze customer acquisition costs, repeat purchase behavior, and LTV
**Reporting & Analytics**
* Build and maintain weekly performance dashboards
* Report on channel performance, trends, and growth opportunities
* Provide actionable recommendations based on data and performance insights
* Analyze competitive activity and marketplace trends
**Cross Functional Collaboration**
* Work closely with leadership, operations, and creative teams
* Coordinate product launches and promotional campaigns
* Help improve product listings and conversion rates
* Support marketplace expansion opportunities
**Requirements**
**Must Have**
* 3+ years managing performance marketing for eCommerce or CPG brands
* Deep experience with Amazon PPC
* Experience with Walmart Connect
* Experience managing Meta Ads
* Experience managing Google Ads and YouTube campaigns
* Experience scaling TikTok Shop or TikTok Ads
* Strong analytical and Excel/Google Sheets skills
* Ability to interpret data and make fast decisions
* Experience managing advertising budgets profitably
**Strongly Preferred**
* Experience with Reddit Ads and community-driven marketing
* Experience with Instacart Ads or retail media networks
* Experience working with food, beverage, or snack brands
* Experience with Shopify brands
* Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
* Understanding of retail velocity and omnichannel strategy
* Experience with creative testing and landing page optimization
**What We Care About**
* Highly analytical and data-driven mindset
* Strong ownership mentality and ability to execute quickly
* Understanding profitability and contribution margin, not just ROAS
* Comfortable operating in a lean, entrepreneurial environment
* Ability to both execute and think strategically
We care more about profitable growth, operational thinking, and scalability than vanity metrics.
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